'Johan is the Vince Lombardi of cycling. He has an uncanny ability to identify talent, nurture and support talent and allow every athlete to perform at his or her highest level. in a competitive setting, he is a brilliant strategist and tactician. Put simply, Johan has the complete tool kit for winning!'

'A master tactician, Bruyneel had the job of deciding when Armstrong should attack and when he should holdback. If you're a cycling fan, this is a must-read, providing an insight into life on Le Tour. In a word: inspiring.'

'Johan Bruyneel exudes success to such an extent he could inspire a tortoise to sprint. His tactical reflexes and sharp coaching eyes have honed his athletes into the most calculating winning machines of all time. As a cyclist, Bruyneel had rivals and he lost races, but as a coach he has found no rivals and as a professional team director he plots the route to success for those lucky enough to be guided by him. For anyone with ambition in both sport and life, this book will take you halfway up the ladder to success. The rest will, as always, be up to you.'

'In a sport where even the greatest riders and teams lose much more often than they win, Johan Bruyneel has carved out a remarkable record of victory as a team director -- and his honest, behind-the-scenes stories show the way to success in cycling and in life itself.'

'Whenever I am asked about which athletic event I have enjoyed the most, the day I spent with Johan Bruyneel at the Tour de France in July of 2001 is always near the top of the list. Johan, on that day, was coach, driver, nutritionist, TV commentator and negotiator with cycling officialdom-all at a frenetic pace. He has now written a wonderful book on these experiences over the years, especially his unique relationship with Lance Armstrong. You’ll enjoy the read.'

'Johan Bruyneel is a madman behind the wheel. He also speaks four or five languages and is the strategist behind one of the most amazing episodes of dominance in recent sports history. Eight Tour de France victories in 9 years! This book reveals how they did it, but more importantly, how me masterminded it by taking readers behind the scenes, into the follow car, on the bike, up the mountains, and against the clock. You have to lack a pulse not to be inspired.'