'Typo, a memoir about buying a typesetting company ... is amusing, appalling, infuriating and wonderfully written.'

Todd G. Buchhholz (The Wall Street Journal)

'It is refreshing for an entrepreneur to give an inside peek at a business flop, rather than one more nostrum on how to get rich quick.'

(BusinessWeek)

'It is absolutely brilliant. Everyone in the publishing business should read it and most people in any sort of business should too.'

(Richard Charkin, CEO Macmillan UK)

'Following this wry character on his turbulent journey may well discourage many prospective entrepreneurs, but it is one of the most entertaining disaster stories that you will ever read.'

Tim Roberts (Media Culture)

'His beautifully written memoir avoids no detail about the realities of managing people, the natural conflict between capitalism and humanism, and, in his case, the business consequences of a young owner's naivete. His poignant memoir brings the "global" issue of globalisation to an all-too-human level.'

Tom Ehrenfeld, former editor at Harvard Business Review and Inc. Magazine

'Entrepreneurs will delight and relate to the predicament the author faces.'

(The Deal.com)

'An entrepreneur's tale of a business failure in Clarinda takes some swings at Iowa, but still has a powerful message.'

(The Des Moines Register)

'Silverman is a good writer with a funny, self-deprecating tone, and his cautionary tale evolves into something more than a predictable rise-and-fall business tell-all.'

(Time Out New York)

'I can’t believe I just read a business book and enjoyed it.'

(Time Out Chicago)

'This is what we would try to teach our MBA students — but we lack Mr. Silverman's sense of humor and timing.'

Professor Robert Bloomfield, Cornell University Johnson School of Management's Director of Graduate Studies

'What really makes this book is the often entertaining picture it paints of the tribulations of trying to run a business … It is no wonder that at least one business school is making it mandatory reading for anyone considering starting their own business.'

(The Independent on Sunday)

A story of hard-earned success can teach much, but an honest and noble tale of failure is often a far more potent fable. David Silverman’s Typo is an honest, elegiac tale of an unsuccessful venture to revive the American typesetting industry. Silverman’s painfully personal story of his company’s demise highlights many of the often insurmountable challenges that business leaders must face at a personal, managerial, and strategic level ... Because David Silverman does not flinch from sharing the most painful and revealing lessons of his journey, I name Typo my top pick among this year’s titles.

(Strategy and Business)