Verity Byth

A respected social scientist, Verity Byth led the research and consumer analysis that underpins the NEO typology. Her professional experience ranges across industries from airlines and banking to tourism and retailing. Consumer Insights Director of the privately funded consumer think-tank, the Centre for Customer Strategy, Ms Byth designs and leads all its research projects including market-testing and development of brand strategies, marketing, and creative executions, and NEO consumer insights.

Website: www.neogroup.net

Books

• NEO Power: how the new economic order is changing the way we live, work, and play (Author)