Ross Honeywill

The authors are joint directors of the privately funded consumer think-tank, the Centre for Customer Strategy.

Consumer behaviourist Ross Honeywill became an internationally recognised authority on the impact on Australia of a rapidly changing social fabric through his leadership role at KPMG (Asia Pacific) between 1997 and 2001. As a business strategist, he has played a central role in large-scale transformation projects for global brands. Prior to working at KPMG, Ross was a senior executive for national retail brands. He has won business and marketing awards in the tourism, property development, telecommunications and retail sectors.

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