George Lakoff

George Lakoff is the Richard and Rhoda Goldman Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and is a founding senior fellow at the Rockridge Institute. He is one of the world's best-known linguists.

Since the mid-1980s he has been applying cognitive linguistics to the study of politics, especially the framing of public political debate. He is the author of the influential book, Moral Politics: how liberals and conservatives think (2nd edition, 2002). His other books include Women, Fire, and Dangerous Things: what categories reveal about the mind (1987), Metaphors We Live By (1980; 2003) [with Mark Johnson], More Than Cool Reason (1989) [with Mark Turner], Philosophy in the Flesh: the embodied mind and its challenge to the Western Tradition (1999) [with Mark Johnson], and Where Mathematics Comes From: how the embodied mind brings mathematics into being (2000) [with Rafael Nez].

Books

• Don't Think of an Elephant!: know your values and frame the debate (Author)
  

  Explains how conservatives think and how to counter their arguments.